I was amused to hear recently that the impending change of law in people's right to smoke has had a surprising effect on a small business.
It is the kind of effect that whilst one should not be that surprised, was surely difficult to forecast.
I (and Eye) particularly relate to this as I think that in the same way the law has forced a fairly radical shift in peoples behaviour, there will be a similar shift in people's priorities and attitudes which in turn will lead to a massive upturn in the demand and desirability of our books.
I am sure that both media and individuals (although am unsure which is the chicken and which the egg) will realise that there is more to life than 9-6 (it used to be 5!) and that contentment comes from being at peace with oneself rather than getting into a scenario of needing money to have expensive holidays etc to hide the disillusionment with life due to the fact it is only filled with work! We do not need to be mechanised and champion celebrities to have fun and we can draw inspiration to follow our dreams by reading about other ordinary people who have followed theirs!
However, why I am saying this rather than tell you the about the idea is beyond me. The fact you are at this blog means that you know and more likely than not, agree with our ethos and therefore you are probably bored of what I am saying and want me to tell you about the Barrels of Smoke! (Although if my assumption is right, then please buy more of our books and spread the word so we have our own barrels of smoke analogy sooner rather than later.)
Right - the news is that a company that specialises in selling barrels of beer to households has over the last 2 months sold more barrels of beer per week than it had in each of the previous 24 months! It is purely being put down to the fact that people are starting to open up their front rooms as bars to allow their chums to hang out and still smoke there rather than have to endure a smoke free environment! I can imagine people having drinking dens and before long B&Q or some such outfit will be selling the actual bars that will house not only the barrels of beer, but mirrors and spirit dispensers! Am sure it will also start a whole underground scene and people gatecrashing of people's front room for parties.
Thoughts on a postcard please (or int he comments box) as to the next fad the follow from front room bars.
Friday, 29 June 2007
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