Challenging the way we do things

I can't believe it is that time of year again where we need to describe in 250 keystrokes the company for The Frankfurt Book fair catalogue. For each of the last few years, we have always ended up not really changing it for catalogues or website and it needs a change. How do I know this? Yesterday we had a communications expert in the office to help with a few details of communication and it really can make a difference and attract people (or, as importantly put people off) if you get it wrong. This has got me thinking:
I am really proud to be independent.
I am really proud of the fact our books champion people who live as opposed to simply exist.
I am really proud that we are not simply publishing 'fillers' to introduce economies of scale.
I am really proud that we accept unsolicited manuscripts and are accessible to authors and 'would be' authors.
However, as I look at that, am not sure that if I read that about another publisher I would want to explore working with them. So what does matter?
The fact that we got so much publicity (more than £1million worth if we had paid for the equivalent in advertising).
The fact that we had 40% of our books last year selected as Xmas Campaign titles.
Again not sure that it really matters. Probably need to start to be nominated and win awards and accolades. There are two challenges with this.
First - you have to enter yourself and say why you should win. This is something I am not comfortable with. My feeling is that awards are things which people should be nominated for rather than nominate themselves. 'Naive' I hear you say and it is, because even if that were the case, then people would still manipulate the entries by agreeing to work together.
Second - having overcome the above (which I am just about to) you have to be good enough to win or influence the judges.
I would be grateful for any comments on what we should put for our profile description from your point of view and also grateful as to any suggestions for awards and accolades that we could enter to boost our chance of addressing this challenge in time for next year!
What we are currently working with is:

At Eye Books, we celebrate individuals who have taken their dreams and lived them, creating out of their ‘ordinary’ lives ‘extraordinary’ accomplishments.

Our books inspire and motivate us to celebrate our imagination, passion and dreams.